Meta ads tracking audit
Meta ads tracking audit for Shopify and small ecommerce stores
A fixed-price check of your Meta ad account, Pixel and Conversions API, written in plain English. For brands in the UK, US and UAE.
- $150
- Ad account audit
- 3 days
- From access to findings
What we check
- Pixel and Conversions API events (view content, add to cart, initiate checkout, purchase) compared with your store’s real orders.
- Event deduplication, so purchases aren’t counted twice.
- Event match quality and the customer data sent with each event.
- Consent setup for UK/EU visitors.
- Campaign structure, budgets, audiences and creative.
How tracking should work. A drawing, not a client screenshot.
What you get for $150
One Meta ad account plus its Pixel and Conversions API, a ranked fix list and a short screen-recorded walkthrough.
Sample fix list · example Shopify store, not client data
A sample fix list, ranked
- Purchases counted twice. The Pixel and the Conversions API both send each order with no shared event ID. Fix: send the same event_id from both.
- Add to cart missing on mobile. The sticky button on the mobile theme doesn’t fire the event. Fix: fire AddToCart on the sticky button too.
- Low event match quality. Purchases are sent without a hashed email or phone. Fix: pass the customer data through the Conversions API.
- Two ad sets bidding on the same people. Fix: merge them into one ad set.
FAQ about the audit
- Do you need my passwords? No. Partner access through your Meta Business Manager and staff access in your store.
- How long does it take? Findings within 3 business days of access.
- Which stores do you work with? Shopify and other small ecommerce stores in the UK, US and UAE (Dubai).
- Does the audit fee count toward management? Yes. If you hire us for monthly management afterwards, the audit fee counts toward the first month.