Guides
Shopify and Meta ads tracking guides
Practical, no-nonsense guides on the tracking problems that actually cost small ecommerce brands money. Written by Hamza, the person who runs the audits.
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Meta counting purchases twice?
Why the Pixel and the Conversions API both report the same order, and how to deduplicate them on Shopify.
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Why Shopify and Ads Manager show different numbers
Attribution windows, view-through conversions, time zones, refunds and modelled conversions explained, plus a weekly check.
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Meta Conversions API on Shopify: a setup checklist
The settings to turn on, the mistakes that quietly break it, and what to check every month.
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